Due to overwhelming demand and celebrity endorsements, Loyal Studios and Bob Bekian have launched a limited edition apparel line based on the Loyal Studios brand. “We started with a simple monochromatic theme working with top artist and designer Ben Lindsey,” Bekian says. “As we would work with celebrities in our studios, we would give them a shirt as a way of saying ‘thanks for visiting’,” Bekian added.
As a result, calls began coming in from celebrity friends and staff asking for more shirts. Photos began to appear of celebrities wearing the designs, and in order to meet the demand, an additional design (The” Loyal Fist”) was added.
This controversial design which depicts a forearm and fist with a propaganda era background has been worn by Snoop Dogg, Ray J, Cara Maria Sorbello from MTV, Young Dre and Michael Madsen. “My idea for the fist was inspired by Eastern bloc revolutionary propaganda art” states Bekian. “Our studio production model is very revolutionary in that we provide everything a professional production would need with one call and one price” adds Bekian. “As production continues to leave California in order to take advantage of other states tax incentives and credits, we are offering a solution which producers are really appreciating”.
“We are an actual studio producing television, movies, commercials and music videos” Bekian adds “and there is a certain authenticity to what our brand is about rather than trying to be something that is promoted through marketing”.
While other brands are busy trying to figure out what the next ‘Ed Hardy” or ‘Affliction’ trend will be, Loyal Studios is sticking to its core. “If people want to own a limited garment which is edgy and cool, they now can.”
For distribution and licensing information visit the store at www.loyalstudios.tv
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