RIDLEY SCOTT’S “PROMETHEUS” USES RED EPIC CAMERAS

Charlize Theron on the set of “Prometheus” with the RED EPIC camera system.

(Burbank,CA June 2012)   “Prometheus” is a 2012 Science Fiction film directed by Ridley Scott and written by Damon Lindelof.  Starring Charlize Theron,  Noomi Rapace and Guy Pearce, the story takes place late in the 21^st century and centers on the crew of the spaceship Prometheus as they follow a star map left by an ancient civilization. The crew seeks out the origins of humanity, but discover a threat that could cause the extinction of the human race.

The film was originally in development in the early 2000’s as the 5^th Alien franchise, with both Ridley Scott (“Gladiator,” “Black Hawk Down,” “Kingdom of Heaven”) and powerhouse director, James Cameron (“Titanic,” “Avatar,” “Terminator”) developing ideas for a prequel to Scott’s 1979 classic film “Alien.”

Production began in April 2010 with extensive production design , creating the aspects of the shots needed to produce a realistic future world.

RED EPIC cameras configured with an 3ality Technica 3D system

Principal photography began in March 2011 with an estimated budget of $120 million. Filming took place almost entirely on practical sets on location in London, Iceland, Spain, and Scotland– including the James Bond 007 set at the world famous Pinewood studios.

The HD cameras used exclusively on the shoot were the RED EPIC systems, which are capable of extremely high 5k resolution.  The cameras were set up on specialized 3D rigs and were paired with Zeiss Ultra Primes and Angenieux Optimo Lenses.

Behind the scenes production image from Ridley Scott’s “Prometheus”

“Cinematographer, Dariusz Wolski, has an incredible eye, and produced truly amazing sequences with these cameras,” noted Bob Bekian, president of Pro HD Rentals — who supplied several types of High Definition equipment for the production.  “ The 3ality Technica 3D systems are really the state-of-the-art configurations, and offer the most advanced type of 3d integration possible to manage the incredible amount of digital information two RED EPIC cameras can produce,” Bekian adds.

RED EPIC system provided by http://www.prohdrentals.com

20^th Century Fox’s “Prometheus” opens June 8^th  and will add to the list of 2012 large scale productions slated for release this summer, including the already successful “Avengers,” “Men in Black III,” and the soon to be released “Amazing Spiderman.”
For more information about “Prometheus,” visit foxmovies.com.

For more information on high definition cameras and pre- lit vfx studios visit www.prohdrentals.com and www.loyalstudios.tv

PRO HD RENTALS MOVES FORWARD INTO NEW CANON 5D MARK III PRODUCTION TECHNOLOGY

5D Mark III

(Burbank, CA) (May 31^st, 2012)  Pro HD Rentals, a leader in high definition production services, is launching a new program to support the growing demands of film, television, and commercial production.  Founded in 2005, the company has embraced the newer high definition camera systems and accessories, and combined that equipment with top level service and technical support.

One of the newest items the company is now carrying is the Canon 5D Mark III DSLRcamera.  This new camera follows the incredible success of the Canon 5D Mark II and has several notable improvements; including noise reduction processing, and an uninterrupted (up to 30 minutes) recording time.  Besides these advances, the Canon 5D mark III does intra frame compression, which enhances the editorial workflow as well as opens up the camera to provide content to networks requiring intra frame compression.

Avengers

“We have had great success with the Canon 5D Mark II, providing cameras and technical support for Marvel’s ‘The Avengers,’ as well as ‘Mission Impossible: Ghost Protocol,” says Pro HD Rentals president, Bob Bekian.  “The camera system is very robust, compact, and produces an incredible image.”  The addition to the Pro HD Rentals fleet of the improved canon 5D Mark III’s will give Pro HD Rentals an increased footprint in the production world.

The company also partnered with Loyal Studios in order to provide a complete, professional full service production facility that includes a pre-lit HD studio, camera and audio equipment, award winning crew, grip, and lighting packages.  “Our reputation for supporting professional production with a comprehensive set of resources has simplified the process and reduced costs,” Bekian adds.

Behind the scenes for “Avengers”

Producers are taking note, booking the 3 Loyal Studios facilities (two in Santa Monica and one in Burbank) almost full time on a consistent basis.

For more information regarding Pro HD Rentals, visit www.prohdrentals.com

For information on complete production service and support please visit www.loyalstudios.tv

To learn more about the Canon 5D Mark III, please vist www.usa.canon.com