PRO HD RENTALS MOVES FORWARD INTO NEW CANON 5D MARK III PRODUCTION TECHNOLOGY

5D mark III

5D Mark III

(Burbank, CA) (May 31st, 2012)  Pro HD Rentals, a leader in high definition production services, is launching a new program to support the growing demands of film, television, and commercial production.  Founded in 2005, the company has embraced the newer high definition camera systems and accessories, and combined that equipment with top level service and technical support.

One of the newest items the company is now carrying is the Canon 5D Mark III DSLRcamera.  This new camera follows the incredible success of the Canon 5D Mark II and has several notable improvements; including noise reduction processing, and an uninterrupted (up to 30 minutes) recording time.  Besides these advances, the Canon 5D mark III does intra frame compression, which enhances the editorial workflow as well as opens up the camera to provide content to networks requiring intra frame compression.

Avengers

Avengers

“We have had great success with the Canon 5D Mark II, providing cameras and technical support for Marvel’s ‘The Avengers,’ as well as ‘Mission Impossible: Ghost Protocol,” says Pro HD Rentals president, Bob Bekian.  “The camera system is very robust, compact, and produces an incredible image.”  The addition to the Pro HD Rentals fleet of the improved canon 5D Mark III’s will give Pro HD Rentals an increased footprint in the production world.

The company also partnered with Loyal Studios in order to provide a complete, professional full service production facility that includes a pre-lit HD studio, camera and audio equipment, award winning crew, grip, and lighting packages.  “Our reputation for supporting professional production with a comprehensive set of resources has simplified the process and reduced costs,” Bekian adds.

Avengers

Behind the scenes for “Avengers”

Producers are taking note, booking the 3 Loyal Studios facilities (two in Santa Monica and one in Burbank) almost full time on a consistent basis.

For more information regarding Pro HD Rentals, visit www.prohdrentals.com

For information on complete production service and support please visit www.loyalstudios.tv

To learn more about the Canon 5D Mark III, please vist www.usa.canon.com

BOB BEKIAN DIRECTS DAN AYKROYD

Dan Aykroyd poses with his product, Crystal skull Vodka

Dan Aykroyd for Crystal Head Vodka

Loyal Studios in Santa Monica was the location as Bob Bekian produced and directed Dan Aykroyd in two commercials for the American Heart Association, and Aykroyd’s Crystal Head vodka brand.  Bekian produced the spots from start to finish, including developing the script, overseeing the crews and post production, and final delivery of the finished content on the project.

This is the 3rd time Bekian and Aykroyd have worked together in Bekian’s Loyal studios which operates in Santa Monica and Burbank California.

The AHA commercial was done with Aykroyd in character as Elwood Blues, complete with sunglasses and handcuffs.  “We were trying to emphasize the importance of the work being done by the American Heart Association, but also letting Dan have fun with one of the most iconic characters of our generation” Bekian says.

Crystal Head Vodka is a premium brand vodka which is dispensed in a unique crystal skull

Dana and Dan Aykroyd on the New York set at Loyal Studios, Santa Monica.

Dana and Dan Aykroyd on the New York set at Loyal Studios, Santa Monica.

decanter. “As a vodka drinker myself, Crystal Head has a dual appeal as its really smooth to drink  and also has a fantastic decanter ” Bekian added. “Its great to work on a project that you endorse, and Dan’s enthusiasm about his Crystal Head is genuine and fun” Bekian said.

Bob Bekian is a producer, and founder of Loyal Studios in Burbank and Santa Monica, which specializes in full service production facilities including HD camera equipment, technical support crew , and editorial services. The studio is unique in that combines high definition technology with specially configured studios which are digitally engineered to work with the latest editing systems.

Dan Aykroyd prepairs to speak as Elwood Blues

Dan Aykroyd as Elwood Blues

The project was shot with The SONY EX3 HD system and edited on Apple Final Cut Pro. The final delivery was backed up on G-raid hard drives and delivered digitally to the clients throughout the United States.

For more information on Crystal Head Vodka visit www.crystalheadvodka.com

For information about the American Heart Association, please visit their site.

Bob Bekian Team

Bob Bekian IMDB

BOB BEKIAN AND LOYAL STUDIOS CO-PRODUCE PARIS HILTON IN “MY BFF”

Shane and Paris Hilton on set at Loyal Studios, Santa Monica

Shane and Paris Hilton on set

Lionsgate Television needed a professional studio to produce and distribute Paris Hilton‘s show, “My BFF“, and Loyal Studioswas proud to have been that venue.  For season two, they sought Loyal out to produce the high definition segments of her show at the Santa Monica stage.  “We are very happy to work with Paris and Lionsgate on this project,” Bekian says.  “The technical requirements were not too demanding, and Paris is always fun to work with.  The trickiest part of this shoot was lighting Paris’ blond hair on the green screen,” Bekian states.  Blond hair tends to pick up the green screen colors, so there is a special technique applied to light the set in order to counteract that issue.

Bob Bekian sitting in for Paris Hilton on set at Loyal Studios, Santa Monica

Bob Bekian sitting in for Paris Hilton

Loyal Studios and Bob Bekian have produced over 850 commercials, music videos, television episodes, and other projects in Bekian’s facilities.

“We are revolutionizing production, working to keep production in California by putting together all components of a shoot into a one stop, professional shop,”  Bekian says.  For the new show, “My BFF,” Loyal studios was able to hit the mark to make the high definition components a success.

For more information on Lionsgate’s “My BFF”, please visit www.mtv.com/shows/parisbff/season_2/series.jhtml

Loyal Studios information can be found at www.loyalstudios.tv

Bob Bekian Team

Bob Bekian IMDB

 

BOB BEKIAN AND MICHAEL TOBIAS PRODUCE “THE STATE OF THE EARTH”

Michael Tobias, head of Dancing Star Foundation

Michael Tobias of Dancing Star Foundation

Loyal Studios has worked extensively in the past with foundations and groups involved in various causes –from the American Heart Association, to UNEP.  The Dancing Star foundation came to Bob Bekian, understanding that Loyal Studios is willing to collaborate on projects aiming to better the welfare of Humanity and our planet.  Alexandra Paul and Peter Kreitler of “Earthtalk Today” are in partnership with Dancing Star Foundation to create this 90 minute three-part special.

Dancing Star’s goal is “helping Humankind protect the natural world.  [They hope to] sensitize people throughout the world to the critical importance of biodiversity, animal protection and conservation; and to instill a respect for all life, which can be demonstrated by even the most modest gestures of kindness, compassion and love in our everyday lives.”  Michael Tobias wanted to bring the best scientists on the globe to discuss the state of the Earth.

Bob Bekian on the RED One camear

Bob Bekian on the RED One

He approached Bob Bekian and Loyal Studios about the special, and developed the details together at Bekian’s Santa Monica studios.

“We believe in the work that Michael Tobias and Dancing Star Foundation is doing,” Bekian states, “so we worked in tandem to produce this project, which brought together some of the world’s top scientists.”  The production focused on population, eco-system changes, and the importance of understanding where we need to target our efforts on the planet in order to prevent species from disappearing, or reducing our natural habitats as well as climate changes and *biodiversity hotspots.

*A “biodiversity hotspot” is defined as an area  that contains at least 1,500 species of vascular plants, and has lost at least 70% of its native habitat.  (See environmentforbeginners.com for a article detailing the “hotspot” definition.)

For more information about Dancing Star Foundation, please visit www.dancingstarfoundation.org.

For information regarding Loyal Studios non-profit participation, please visit www.loyalstudios.tv

Loyal strives to keep production in California, offering a comprehensive, one stop professional shop for production companies and Green organizations.

Bob Bekian Team

Bob Bekian IMDB

 

SPONSORING LAUGHS AT THE 2011 L.A. COMEDY SHORTS FILM FESTIVAL

Los Angeles Comedy Shorts festival

LACS logo

The LA Comedy Shorts Film Festival is back in town for a weekend of laughs and hopefully production deals for the many talented and funny   It will showcase new comedic talent, show off the shorts of the hottest comedians, and bring the world of comedy right to your face.  Those lucky enough to be stared down by the judges and win will be poised the write their own deals as “Funny”= “Money”.

It is a Celebrity-filled event that has had famous faces as guests, panelists, and judges for both past and now present events.  Some Notables from iconic, and comedic movies and shows include “Futurama,” “Family Guy,” Boondocks,” “Modern Family,” “SNL,” “Star Wars,” “MAD TV,” “Breaking Bad,” “Reno 911,” “Glee,” “Austin Powers,” “The Office,” and “Robot Chicken”–plus and many many more.    Their mission objective is, “…dedicated to introducing the newest and hottest comedic talent to the industry, and helping them make the connections they need to take their careers to the next level.”  –from lacomedyshorts.com.

The festival began way back in the bygone days of 2009 when men were men, and women let them believe it.

Gary Anthony Williams, creator of the LACS

Gary Anthony Williams

It is the brainchild of famous comedian/actor, Gary Anthony Williams of “Boston Legal” and the voice of ‘Uncle Ruckus’ on Adult Swim’sBoondocks”.  Gary provided an interview to RealTV Films during the 2009 festival, joking about what he hoped people would get out of the festival.  “I hope people will go home with their own cars, because under each seat, we’ve put car keys, they can go out to any car and drive away.”  But seriously, he speaks about the LACS, saying, “It’s been amazing.  The sponsors have really helped us out.  ….. they’ve all come through more than I ever hoped they would.”  Then humorously adds, “Mark Hamill owes me $0.58.”

If you look on the “Sponsors” page, you’ll notice a familiar black and gray fist under ‘Festival Patrons.’  Loyal Studios is standing right alongside some of the many respected companies supporting the LA Comedy Shorts Film Festival.  We do it because we love comedy, and we love the comedians that split our sides. “I am co-producing one of the projects with Snehal Patel, and we are happy to help make the event happen” says Bob Bekian, producer and owner of Loyal Studios.

The festival will run from April 7th—10th 2011.  To get your tickets, go Here.  The Venue:  The Downtown Independent Theater.

For all information regarding the festival, visit LA Comedy Shorts Film Festival

Like the Loyal fist on the Sponsors page?  Get the shirt here.  And if you like us, find out about what we do at www.loyalstudios.tv

Bob Bekian Team

Bob Bekian IMDB

MICHAEL MADSON SHOOTS BOB BEKIAN IN “MADOFF: MADE OFF WITH AMERICA”

Madoff: Made Off With America movie poster

Madoff: Made Off With America movie poster

Loyal Studios makes it a priority to take part in every aspect of the creative process to provide a professional, smooth production experience behind the camera.  Occasionally, the crew is asked to participate creatively in front of the camera as well.

Such was the case with Edmund Druilhet’s latest movie about the sinister “Satan of Wall Street”, Bernie Madoff, entitled “Made Off With America.”  Bob Bekian –producer and owner of Loyal Studios– was given the opportunity to trade in his production hat for a chance to fire a an actual MP5 automatic machine gun (with live blanks) with Michael Madsenand get then “shot” with live squibs propelling stage blood from his torso.

Bob rehearsing for his scene in "Madeoff: Made Off With America"

Bob rehearsing for his scene

“I jumped at the opportunity to be in the film when Edmund ask me to,” Bekian says.  “And as a big fan of Michael Madsen, it was an experiance I’ll always remember.  The easy part was firing the 9mm automatic machine guns, the tough part was getting shot.”  He says.  “The fake blood packets (squibs) are taped to your chest with mini explosive charges backed by a steel plate. In order to look realistic, you have to recoil back based on where the bullet is supposed to hit, then fall dead.

After practicing this fall 25 times, I gained a new appreciation for stunt work!” Bekian reported. “Working with talent like Michael Madsen reminds me of some of Hollywood’s legendary leading men.  “I think a comparison to Robert Mitchum would be appropriate (and I don’t think Michael would object)” added Bekian.

Michael Madson with producers

Michael Madson with producers

Madsen and Bekian hit it off immediately, as they both collect vintage original movie posters of similar genres.  Loyal studios in Santa Monica and Burbank are known for their valuable framed original movie poster collections Bekian has assembled which are always popular with guests.

“Made Off With America” is based on the real-life story of Bernie Madoff, who defrauded thousands in the world largest and most infamous Ponzi scheme.

Michael Madson and Bob Bekian outside Loyal Studios, Santa Monica

Michael Madson and Bob Bekian

Shot at Loyal Studios in Santa Monica, Druilhet combines his vision with the talents of Tom Sizemore (“Saving Private Ryan”), Michael Madson (“Kill Bill”), Rachel Hunter (“The Bench Warmers”), and introducing Paul Cohen as “Bernie Madoff.”

For more information about Loyal Studios, please visit www.loyalstudios.tv

BOB BEKIAN AND COCA COLA “OPEN HAPPINESS”

 

Janelle, Cee-Lo Green, and their co-star, a zebra at Loyal Studios on the set of "Open Happiness" for Coca Cola.

Janelle, Cee-Lo Green, and their co-star, a zebra at Loyal Studios.

Loyal Studios‘ Santa Monica location was the venue when Coca Cola shot a music video for the “Open Happiness” campaign on Loyal’s specialized greenscreen stage.  Using Loyal’s high definition crew, Coca Cola brought “Open City” to life in a special effects extravaganza of color and wonder.

Loyal Studios was chosen for this project  because of the specialized pre-lit digital stage that was engineered for high definition composting.  “This project has been very interesting because of the talent involved as well as the live zebra!”  Bob Bekian, co-producer, states, “It was a marathon seventeen hour shoot, but the end result was fantastic.”  Bekian adds, “And working with a brand like Coca Colaand their teams is an incredible experience.”

Travis McCoy of "Gym Class Heroes" and Brendan Urie of "Panic at the Disco"

Travis McCoy and Brendan Urie

Loyal Studios has been host to artists such as LMFAO, Young Dre, Snoop Dogg, and Booda, as they’ve made some great music videos on our pre-lit green screen stages.  “We are continuing to keep the love for incredible music mixed with creativity alive in our studios” Bekian states, “And we are proud of our technical accomplishments and growing reputation in the digital compositing  world” Bekian adds.

“Open Happiness” is music video featuring the amazing talents of Cee-Lo Green, Travis McCoy of ‘Gym Class Heroes’, the beautiful Janelle Monae, Brendon Urie of ‘Panic at the Disco’ and Patrick Stump of ‘Fall Out Boy’.  These talented artists have teamed up to work with Coca Cola to create a project that was not only fun to watch, but life on the set was just as enjoyable to be a part of.

Travis McCoy of Gym Class Heroes dancing with his back-up crew on the set of "Open Happiness" for Coca Cola.

Travis McCoy of Gym Class Heroes dancing with his back-up crew

It was directed by award winning director, Alan Ferguson.  The song was co-written by Cee-Lo Green with production credits shared with Polow Da Don.

Loyal Studios aims to keep production in California by offering all components of a shoot so they can come together to create a professional product. Loyal studios is unique in that they own 75 HD camera systems and have specialized crews which are focused on producing professional HD digital content .

You can watch the full video at
http://www.radioplanet.tv/open-happiness-video/

To find out more about Loyal Studios pre-lit digital studios, visit www.loyalstudios.tv

Bob Bekian Team

Bob Bekian IMDB

LOYAL STUDIOS TEAMS UP TO OPEN “AMERICAN IDOL”

 

male model for the American Idol introduction

Model for American Idol at Loyal Studios, Burbank

Loyal Studios in Burbank has partnered up with Aerodrome Pictures –also known for producing the introduction of TMZ–  to create an incredible opening for the #1 rated show in America, “American Idol.”

Aerodrome pictures is known for their incredible visual effects on shows like “Fox Sports“, “Swift Justice“, “The Ellen Show“, “America’s Got Talent” , and “So You Think You Can Dance.”

“We are very honored to have Aerodrome as a client in our pre-lit studios, as they have a reputation in the industry as one of the best visual effects houses in Hollywood,” states Bob Bekian –owner of loyal Studios.

Female model for the American Idol introduction

Female model for the American Idol at Loyal Studios, Burbank

American Idol has set up in the Loyal Studios Burbank stage in the past, filming the talented Katharine McPhee for the most recent episode of “American Idol Rewind.”  The team was impressed by Loyal Studios enough that they contacted Bob Bekian when the need arose for professional green screen that is pre-lit and has the technical features for special effects and compositing. “We have engineered the studio with several important features like an overcove which allows for seamless low angle shots” Bekian adds.

Finished product for American Idol opening sequence

Finished product for American Idol opening sequence

Loyal Studios specializes in providing high definition digital chroma key studios, which are popular for compositing, and special effects.
“We take pride in our ability to fully service a production, including a pre-lit digital studio, the latest  HD cameras and equipment, and a top technical support crew.” says Bekian .

For more information regarding Loyal Studios, please visit www.loyalstudios.tv

To learn about Aerodrome and the works they are involved with, check out www.aerodrome.com

Check out www.americanidol.com for links, photos, and clips of all 10 seasons

Bob Bekian Team

Bob Bekian IMDB

HOLLYWOOD STUDIO LAUNCHES LIMITED EDITION APPAREL LINE

Snoop Dogg showing off the Loyal Studios 'fist' t-shirt.

Snoop Dogg with the Loyal 'fist' t-shirt

Due to overwhelming demand and celebrity endorsements,  Loyal Studios and Bob Bekian have launched a limited edition apparel line based on the Loyal Studios brand. “We started with a simple monochromatic theme working with top artist and designer Ben Lindsey,” Bekian says.  “As we would work with celebrities in our studios,  we would give them a shirt as a way of saying ‘thanks for visiting’,” Bekian added.

As a result, calls began coming in from celebrity friends and staff asking for more shirts. Photos began to appear of celebrities wearing the designs, and in order to meet the demand, an additional design (The” Loyal Fist”) was added.

Cara Maria Sorbello modeling the Loyal Studios 'fist' t-shirt

Cara Maria Sorbello modeling the Loyal Studios 'fist' t-shirt

This controversial design which depicts a forearm and fist with a propaganda era background  has been worn by Snoop Dogg, Ray J, Cara Maria Sorbello from MTV, Young Dre and Michael Madsen. “My idea for the fist was inspired by Eastern bloc revolutionary propaganda art” states Bekian. “Our studio production model is very revolutionary in that we provide everything a professional production would need with one call and one price” adds Bekian. “As production continues to leave California in order to take advantage of other states tax incentives and credits, we are offering a solution which producers are really appreciating”.

Group with Snoop Dogg, Bob Bekian, and friends

Group with Bob Bekian, Snoop Dogg, and friends

“We are an actual studio producing television, movies, commercials and music videos” Bekian adds “and there is a certain authenticity to what our brand is about rather than trying to be something that is promoted through marketing”.

While other brands are busy trying to figure out what the next ‘Ed Hardy” or ‘Affliction’ trend will be, Loyal Studios is sticking to its core. “If people want to own a limited garment which is edgy and cool, they now can.”

For distribution and licensing information visit the store at www.loyalstudios.tv

Need equipment for your shoot?  Look up Pro HD Rentals

Bob Bekian Team

Bob Bekian IMDB

AMERICA’S FUNNIEST HOME VIDEOS BRINGS TOM BERGERON TO LOYAL STUDIOS

 

Tom Bergeron for Americas Funniest Home videos

Tom Bergeron for Americas Funniest Home videos

AFV (aka America’s Funniest Videos) was in the Loyal Studios Santa Monica studio with Tom Bergeron to promote the show.  True to form, Mr. Bergeron was nothing but gracious and very funny.  Despite predictions from the crew there were no embarrassing moments or clutsy moves that would warrant submission to the show for the $10,000 prize.  Cameras were poised around the studio just in case.  How cool would that be to have a Tom Bergeron gaffe actually aired on the actual program?  We tried, but he was onto us.  Next time you visit, Tom, we promise the only cameras rolling will be the one with the teleprompter.

Loyal Studios and Bob Bekian were proud to have Mr. Bergeron on our pre-lit green screen stage, and hope to be able to work with

AMV again in the future.  “Tom couldn’t have been better to work with,” says Bob Bekian, owner of Loyal Studios. “Technically, we set up a live keyed out green screen shot, and placed large monitors in front of Tom on the stage , then inserted the funny video into the shot . Tom saw the video on the monitor, then we inserted him into the clip so he could interact with the segment.” Bekian added.

The final result was hilarious and the network was thrilled at the work Loyal Studiosdid to accomplish these shots.

Cory Arnold and Kim Farris at Loyal Studios Burbank

Loyal Studios Burbank

Thanks to the proliferation of inexpensive video camcorders, video phones and digital technology, there is never a shortage of material for the very popular, very successful ABC show.  If you have a funny video, prank or fall that brings tears of laughter to your eyes, then we suggest that you submit to AFV.  You could win $10,000.  How bad can that be?

To learn more about Loyal Studios, please visit our home, www.loyalstudios.tv

To see more of America’s funniest moments, please click AMV to go directly to hilarity.

Bob Bekian Team

Bob Bekian IMDB