PRO HD RENTALS LAUNCHES MEDIA RENTAL DIVISION

sony sr memory card

Sony SR Memory Card

Burbank, CA (June 14th, 2012) –Building on a 5 year reputation of providing high definition equipment rentals to the entertainment and production industry, Pro HD Rentals has opened a new division which focuses on tapeless media rentals.  Most of the content shot in today’s production world involves recording onto reusable media devices; such as cards, drives, and discs.   In the past, content was recorded onto magnetic tape, and those tapes served as “Masters” which an editor used to work with in the post production process.

The newer technology—particularly from Sony and Panasonic  —involves reusable media cards, which can hold up to 64gb of information on a card about the size of a credit card.  Pro HD Rentals –founded in 2005—has 75 HD camera systems as well as 3 high tech sound stages, and a full array of production equipment for rental to the professional production community.  Recently, the company added a full-service post production facility, and is able to completely provide all production services to clients; including creative development and execution of finished content.

panasonic 64G P2 card

Panasonic 64G P2 card

Sony SxS

Sony SxS 64gb Media Card

“We are always looking forward at technology to stay in pace with the rapid changes in our business,” says Bob Bekian, CEO of Pro HD Rentals.  “As tapeless camera systems have gone by the wayside in our production facilities, and the newer systems require reusable media, we have developed a program to provide thousands of terabytes of storage to feature films, television, branded content, and cable clients.”

The newest tapeless technology is known as the Sony SR high definition format, which stores the highest resolution of HD information onto the media.  Sony has launched a memory cartridge to coincide with the new camera systems associated with this format.

“We see a growing market for reusable media rentals, and we have the inventory and business model to meet that growing demand,” Bekian adds.

CF 64gb Card

CF 64gb Card

Another very popular media format is the CF (Compact Flash) card, which are about the size of a Wheat Thin cracker.  These cards can hold up to 64gb of High Definition content, and are widely used with the Canon 5D DSLR systems.  Pro HD Rentals has developed online technical charts which allow anyone to preview the cards recording capabilities and functionalities to assist in determining which cards are appropriate for any given project.

Pro HD Rentals also carries an extensive line of these popular DSLR cameras as well as the lenses, monitors and other accessories this new breed of high performance cameras requires.

For more information, please visit ProHDRentals.com

Loyal Studios Provides Cameras and Technical Support to “Ghost Protocol”

Mission Impossible: Ghost Protocol

Tom Cruise in "Mission Impossible: Ghost Protocol"

Burbank California (December, 2011):  Although the blockbuster hit Mission Impossible Ghost Protocol was shot primarily with the IMAX camera system, there were several complicated sequences that relied on the HD cameras and technical systems from the innovative people at Loyal Studios and Pro HD Rentals.

Tom Cruise Mission Impossible

Tom Cruise Behind the Scenes with Brad Bird

Director Brad Bird comes from an animation background, and is noted for meticulously story-boarding every shot in the Movie–sometimes going through several revisions before achieving his vision of how the final sequence is to be shot. “Our teams worked with SkyDance Productions and Bad Robot to develop POV (point of view) cameras which were used extensively throughout the picture,” said Bob Bekian of Loyal Studios. “We were very excited and honored to work with Tom Cruise, Brad, and their teams on this project to help to bring the story to life.”  Many of these camera systems were used to pre-visualize the scenes and make adjustments to the action and lighting before the actual take was recorded on the IMAX system.  This strategy helped to develop the complicated, expensive action sequences into what the viewer sees on the screen.

The movie was shot in Budapest, Moscow, Dubai and Vancouver which was made to look like Bangalore.

Tom Cruise on the Burj Khalifa Tower

Tom Cruise on the Berj Khalifa Tower In "Mission Impossible : Ghost Protocol"

One of the most exciting sequences involves Tom Cruise scaling the tallest building in the world known as the Berj Khalifa in Dubai. “We provided specialized cameras and lenses that were used to capture some of this amazing footage, and Tom was very respected by the crew in his willingness and ability to do many of the complicated stunts himself,” Bekian added.

Paula Patton of Mission Impossible: Ghost Protocol

Paula Patton of "Mission Impossible: Ghost Protocol"

Another challenge was to capture the action sequence involving the BMW supercar known as the Vision.”  Obtaining this epic shot caused Bird and his crew to think creatively in order to overcome a number of issues.  Many types of cameras were used throughout the car sequences, including the workhorse Canon 5D DSLR Camera system.

For more on Mission Impossible Ghost Protocol, visit the Mission Impossible home page.

For more about Loyal Studios, visit loyalstudios.tv

About Bob Bekian, visit bobbekian.com