PRO HD RENTALS LAUNCHES MEDIA RENTAL DIVISION

sony sr memory card

Sony SR Memory Card

Burbank, CA (June 14th, 2012) –Building on a 5 year reputation of providing high definition equipment rentals to the entertainment and production industry, Pro HD Rentals has opened a new division which focuses on tapeless media rentals.  Most of the content shot in today’s production world involves recording onto reusable media devices; such as cards, drives, and discs.   In the past, content was recorded onto magnetic tape, and those tapes served as “Masters” which an editor used to work with in the post production process.

The newer technology—particularly from Sony and Panasonic  —involves reusable media cards, which can hold up to 64gb of information on a card about the size of a credit card.  Pro HD Rentals –founded in 2005—has 75 HD camera systems as well as 3 high tech sound stages, and a full array of production equipment for rental to the professional production community.  Recently, the company added a full-service post production facility, and is able to completely provide all production services to clients; including creative development and execution of finished content.

panasonic 64G P2 card

Panasonic 64G P2 card

Sony SxS

Sony SxS 64gb Media Card

“We are always looking forward at technology to stay in pace with the rapid changes in our business,” says Bob Bekian, CEO of Pro HD Rentals.  “As tapeless camera systems have gone by the wayside in our production facilities, and the newer systems require reusable media, we have developed a program to provide thousands of terabytes of storage to feature films, television, branded content, and cable clients.”

The newest tapeless technology is known as the Sony SR high definition format, which stores the highest resolution of HD information onto the media.  Sony has launched a memory cartridge to coincide with the new camera systems associated with this format.

“We see a growing market for reusable media rentals, and we have the inventory and business model to meet that growing demand,” Bekian adds.

CF 64gb Card

CF 64gb Card

Another very popular media format is the CF (Compact Flash) card, which are about the size of a Wheat Thin cracker.  These cards can hold up to 64gb of High Definition content, and are widely used with the Canon 5D DSLR systems.  Pro HD Rentals has developed online technical charts which allow anyone to preview the cards recording capabilities and functionalities to assist in determining which cards are appropriate for any given project.

Pro HD Rentals also carries an extensive line of these popular DSLR cameras as well as the lenses, monitors and other accessories this new breed of high performance cameras requires.

For more information, please visit ProHDRentals.com

PRODUCER BOB BEKIAN LAUNCHES A HIGH-TECH AD AGENCY TARGETING BRANDED CONTENT FOR THE INTERNET

Producer Bob Bekian shooting a commercial at his Burbank studio

(Santa Monica, CA) – Producer and Media Entrepreneur, Bob Bekian, has always thought outside the box.  The former professional skateboarder from Venice, California, built a group of innovative media companies that leverage technology and creativity together to deliver high quality production services to thousands of clients.

Beginning with distributing blank professional media stock, Bekian partnered with the founder of Computer Discount Warehouse (CDW) and grew that company to the largest Sony and Panasonic professional media distributor in the world.  Bekian then created Pro HD Rentals, Greenscreenla.com, and Loyal Studios in the entertainment community before starting his own web channel known as RealHD.TV.

Snoop Dogg shooting an HD commercial at Loyal Studios in Santa Monica California

Bekian has produced over 800 commercials and music videos, reality show sequences, features, and internet projects in his high tech studios, and has worked  with and directed some of the biggest stars in the entertainment business, including Gerard Butler, Billy Crystal, Heidi Klum, and Don Cheadle.

“We were the first to develop a turn-key production solution,” Bekian says.  He was disappointed to see production leaving California because of the high cost and red tape that evolved after 100 years as the production capitol of the world.  In response, Bekian began consolidating the production process into one service rather than a fragmented group of steps producers traditionally deal with.

“Bob Bekian never accepts the status quo,” noted producer Brian Grazer.  “I think his combination of go-for-it skateboarding roots, and incredible creativity allowed him to see over the trees rather than getting bogged down with what people say can’t be done.”

Bob Bekian in his post production facility which offers clients a complete start to finish commercial production service.

Bekian’s Loyal Studios has become a self contained “production factory” providing a place where projects can be conceptualized, shot, edited, and then distributed very quickly and at a very reasonable cost.  Clients can view progress via the internet all over the world.

“I found that with many traditional ad agencies, there are a lot of egos and fear of making a decision,” Bekian adds.  “Often I would see the client on the sidelines while 10 people were debating about how to produce a commercial.  That is not the way we run our creative process.”  Loyal Studios uploads clients videos to dozens of web channels simultaneously, creating measurable web traffic and brand awareness for their product.

Loyal Studios Commercial production facilities include the most sophisticated camera systems and pre-lit greenscreen studios

Citing the collaborative approach his teams bring to each project combined with a one stop shop compiling the latest technologies, Bekian and his studios are on the move.  The new commercial division of Loyal Studios specializes in fully produced short form branded content and commercials.  Clients already include Snapple, Freeway Insurance, Jimmy Dean Breakfast Foods, Prius, Chevron and One Hour Energy products.  “We intent to keep production in California by producing quality ads that are affordable and effective,” adds Bekian.

For more information about Bob Bekian, visit www.bobbekian.com

For more information about Loyal Studios, check out www.loyalstudios.tv

To see RealHD.tv, please click www.realhd.tv