Burbank, CA (June 14th, 2012) –Building on a 5 year reputation of providing high definition equipment rentals to the entertainment and production industry, Pro HD Rentals has opened a new division which focuses on tapeless media rentals. Most of the content shot in today’s production world involves recording onto reusable media devices; such as cards, drives, and discs. In the past, content was recorded onto magnetic tape, and those tapes served as “Masters” which an editor used to work with in the post production process.
The newer technology—particularly from Sony and Panasonic —involves reusable media cards, which can hold up to 64gb of information on a card about the size of a credit card. Pro HD Rentals –founded in 2005—has 75 HD camera systems as well as 3 high tech sound stages, and a full array of production equipment for rental to the professional production community. Recently, the company added a full-service post production facility, and is able to completely provide all production services to clients; including creative development and execution of finished content.
“We are always looking forward at technology to stay in pace with the rapid changes in our business,” says Bob Bekian, CEO of Pro HD Rentals. “As tapeless camera systems have gone by the wayside in our production facilities, and the newer systems require reusable media, we have developed a program to provide thousands of terabytes of storage to feature films, television, branded content, and cable clients.”
The newest tapeless technology is known as the Sony SR high definition format, which stores the highest resolution of HD information onto the media. Sony has launched a memory cartridge to coincide with the new camera systems associated with this format.
“We see a growing market for reusable media rentals, and we have the inventory and business model to meet that growing demand,” Bekian adds.
Another very popular media format is the CF (Compact Flash) card, which are about the size of a Wheat Thin cracker. These cards can hold up to 64gb of High Definition content, and are widely used with the Canon 5D DSLR systems. Pro HD Rentals has developed online technical charts which allow anyone to preview the cards recording capabilities and functionalities to assist in determining which cards are appropriate for any given project.
Pro HD Rentals also carries an extensive line of these popular DSLR cameras as well as the lenses, monitors and other accessories this new breed of high performance cameras requires.
For more information, please visit ProHDRentals.com