BOB BEKIAN DIRECTS DAN AYKROYD

Dan Aykroyd poses with his product, Crystal skull Vodka

Dan Aykroyd for Crystal Head Vodka

Loyal Studios in Santa Monica was the location as Bob Bekian produced and directed Dan Aykroyd in two commercials for the American Heart Association, and Aykroyd’s Crystal Head vodka brand.  Bekian produced the spots from start to finish, including developing the script, overseeing the crews and post production, and final delivery of the finished content on the project.

This is the 3rd time Bekian and Aykroyd have worked together in Bekian’s Loyal studios which operates in Santa Monica and Burbank California.

The AHA commercial was done with Aykroyd in character as Elwood Blues, complete with sunglasses and handcuffs.  “We were trying to emphasize the importance of the work being done by the American Heart Association, but also letting Dan have fun with one of the most iconic characters of our generation” Bekian says.

Crystal Head Vodka is a premium brand vodka which is dispensed in a unique crystal skull

Dana and Dan Aykroyd on the New York set at Loyal Studios, Santa Monica.

Dana and Dan Aykroyd on the New York set at Loyal Studios, Santa Monica.

decanter. “As a vodka drinker myself, Crystal Head has a dual appeal as its really smooth to drink  and also has a fantastic decanter ” Bekian added. “Its great to work on a project that you endorse, and Dan’s enthusiasm about his Crystal Head is genuine and fun” Bekian said.

Bob Bekian is a producer, and founder of Loyal Studios in Burbank and Santa Monica, which specializes in full service production facilities including HD camera equipment, technical support crew , and editorial services. The studio is unique in that combines high definition technology with specially configured studios which are digitally engineered to work with the latest editing systems.

Dan Aykroyd prepairs to speak as Elwood Blues

Dan Aykroyd as Elwood Blues

The project was shot with The SONY EX3 HD system and edited on Apple Final Cut Pro. The final delivery was backed up on G-raid hard drives and delivered digitally to the clients throughout the United States.

For more information on Crystal Head Vodka visit www.crystalheadvodka.com

For information about the American Heart Association, please visit their site.

Bob Bekian Team

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BOB BEKIAN AND LOYAL STUDIOS CO-PRODUCE PARIS HILTON IN “MY BFF”

Shane and Paris Hilton on set at Loyal Studios, Santa Monica

Shane and Paris Hilton on set

Lionsgate Television needed a professional studio to produce and distribute Paris Hilton‘s show, “My BFF“, and Loyal Studioswas proud to have been that venue.  For season two, they sought Loyal out to produce the high definition segments of her show at the Santa Monica stage.  “We are very happy to work with Paris and Lionsgate on this project,” Bekian says.  “The technical requirements were not too demanding, and Paris is always fun to work with.  The trickiest part of this shoot was lighting Paris’ blond hair on the green screen,” Bekian states.  Blond hair tends to pick up the green screen colors, so there is a special technique applied to light the set in order to counteract that issue.

Bob Bekian sitting in for Paris Hilton on set at Loyal Studios, Santa Monica

Bob Bekian sitting in for Paris Hilton

Loyal Studios and Bob Bekian have produced over 850 commercials, music videos, television episodes, and other projects in Bekian’s facilities.

“We are revolutionizing production, working to keep production in California by putting together all components of a shoot into a one stop, professional shop,”  Bekian says.  For the new show, “My BFF,” Loyal studios was able to hit the mark to make the high definition components a success.

For more information on Lionsgate’s “My BFF”, please visit www.mtv.com/shows/parisbff/season_2/series.jhtml

Loyal Studios information can be found at www.loyalstudios.tv

Bob Bekian Team

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BOB BEKIAN AND MICHAEL TOBIAS PRODUCE “THE STATE OF THE EARTH”

Michael Tobias, head of Dancing Star Foundation

Michael Tobias of Dancing Star Foundation

Loyal Studios has worked extensively in the past with foundations and groups involved in various causes –from the American Heart Association, to UNEP.  The Dancing Star foundation came to Bob Bekian, understanding that Loyal Studios is willing to collaborate on projects aiming to better the welfare of Humanity and our planet.  Alexandra Paul and Peter Kreitler of “Earthtalk Today” are in partnership with Dancing Star Foundation to create this 90 minute three-part special.

Dancing Star’s goal is “helping Humankind protect the natural world.  [They hope to] sensitize people throughout the world to the critical importance of biodiversity, animal protection and conservation; and to instill a respect for all life, which can be demonstrated by even the most modest gestures of kindness, compassion and love in our everyday lives.”  Michael Tobias wanted to bring the best scientists on the globe to discuss the state of the Earth.

Bob Bekian on the RED One camear

Bob Bekian on the RED One

He approached Bob Bekian and Loyal Studios about the special, and developed the details together at Bekian’s Santa Monica studios.

“We believe in the work that Michael Tobias and Dancing Star Foundation is doing,” Bekian states, “so we worked in tandem to produce this project, which brought together some of the world’s top scientists.”  The production focused on population, eco-system changes, and the importance of understanding where we need to target our efforts on the planet in order to prevent species from disappearing, or reducing our natural habitats as well as climate changes and *biodiversity hotspots.

*A “biodiversity hotspot” is defined as an area  that contains at least 1,500 species of vascular plants, and has lost at least 70% of its native habitat.  (See environmentforbeginners.com for a article detailing the “hotspot” definition.)

For more information about Dancing Star Foundation, please visit www.dancingstarfoundation.org.

For information regarding Loyal Studios non-profit participation, please visit www.loyalstudios.tv

Loyal strives to keep production in California, offering a comprehensive, one stop professional shop for production companies and Green organizations.

Bob Bekian Team

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